Case brief Study Example | Topics and Well Written Essays - 500 words - 1

Brief - Case Study Example t can be said that there is more demand for books hence, in this regard the company plans to launch MIRA program which had the same focus, of promoting these simple story lines. It is indicated by research that customers are more inclined towards reading these romantic novels. As far as reasons for likeness of these romantic series is concerned, it can be said the novels offers the readers a sense of romantic fantasy which makes these books popular among young adolescence specially women. The case study of Harlequin shows that the company has stabilized growth in publishing romance series. However, the company should take the initiative of launching MIRA program with emphasis on women’s single title romance novels. The main reason of using this program would be that the company would be able to achieve a competitive advantage of creating a brand image which could help generate incoming sales in the long run. This brand image would be based on a business model that has the components of capitalist stance. This capitalist stance can be defined as having an advantage over the weaker market, making Harlequin a recognized brand. It is seen that the fiction market is fragmented so Harlequin has the potential of becoming the world largest publisher of these single title fiction series. Moreover, the name, â€Å"Harlequin† would suggest to the people as a dominant brand that establishes brand loyalty by being standardized in printing, marketing their books and using effective distribution channels. It can be said that this would make the company an opportunist and they can successfully take the title of being brand that promotes single title series of romance and limit access of other companies. The books provided by this company would cater to all the audience, making the readers hooked on these books so that there is no other brand that could compete with the company. It has been estimated that there is only around 50% of the books having the same title of single

Impact of hyperinflation on investors and ordinary citizens Essay - 1

Impact of hyperinflation on investors and ordinary citizens - Essay Example or collection of data and determination of the process for analysing the accumulated data and information in order to arrive at a realistic solution of the research problem (Alexander and Dhumale, 2012). Such research methodology will be framed on the basis of the theoretical framework and ongoing economic circumstances in Zimbabwe. Research philosophy strikes an association between the theoretical aspects of the study with its practical exposure. Therefore, selection of appropriate research philosophy holds utmost importance for the successful completion of a research work. According to Alexander and Dhumale (2012), in order to derive the best research philosophy, its three distinct attributes should be analysed, such as; ontology, epistemology and axiology. The concept of ontology deals with realism and thus, it tends to analyse the social entities and social variables associated with the research objective so that research outcome becomes highly correlated with the practical world. Epistemology concentrates on the study of knowledge and attempts to apply the conjectural aspect for understanding the real world situation. Finally, axiology indicates the importance of value judgements (Alexander and Dhumale, 2012). As this particular research is conducted for academic purpose, epistemology is considered to be the most relevant philosophy for analysing the impact of hyperinflation on the general inhabitants of Zimbabwe. Under the research epistemology, interpretative research paradigm will be adopted. Excellence of interpretative research philosophy is reflected in its ability to study the accumulated data and information explicitly and interpret the inherent implications of such theoretical information as well as the underlying the responses of the selected sample group accordingly, through application of the credible knowledge level (Maxwell, 2012). Research approach aids the researcher to precede the research work in a comprehensive manner. Conventional

Position paper - What does it mean to compute Essay

Position paper - What does it mean to compute - Essay Example It was decades ago that he presented the concept of a machines that would be able to calculate input variables in accordance with a function that would be provided to it. The much acclaimed Turing Test then evolved that distinguished a man from a computing machine and narrated that the better a computing machine is to the conceptual understanding of a man the batter it is. Later on, based on Turing’s principles, modern day computers were evolved from a simple calculator where the function that required to be executed is now replaced by a program. A program in itself is a series of steps that need to be executed so as to calculate or rather ‘compute’ something. â€Å"The fact is the notion of computing is a generalized concept which is essentially divorced from any physical or biological mechanism. There are two models of computation which are widely used today-both are exactly equivalent in power. One is a purely function and logic based formalism invented by the mathematician Alonzo Church called the Lambda Calculus. The other is an abstract device formalism invented by the mathematician Alan Turing called the Turing Machine.† (University of New Mexico, n.d.) The above is an excerpt from a document at the University of New Mexico Department of Computer Science website.  The models of computation discussed in the statement above were discovered in those early times when mathematicians were busy finding out ways to automate their mathematical calculations. It was then that Turing Machine became the first device that was actually attempting to compute something. It was made up of an extremely long tape. The tape was being read by a single head. There were either 0s or 1s inscribed on the tape. The concept of finite states could also be incorporated into the machine. To date, so far, no machine has been able to compute better than done on the principles of the Turing Machine. This is meaning to say that though the modern

Portfolio Project management Term Paper Example | Topics and Well Written Essays - 3750 words

Portfolio Project management - Term Paper Example The products of Wal-Mart are differentiated according to various ranges. Wal-Mart generally applies the combination of differentiation and cost leadership that is Wal-Mart emphasizes on providing various products and services with better quality by charging a price that is less as compared to its competitors. Wal-Mart has also been able to enter into its international market by the adoption of multinational business strategy. The prime reason of success of Wal-Mart is that it believes on focusing and developing the strategy of the single business which refers to as focusing and prioritizing on 95% of revenue that is generated from the grocery business. Wal-Mart generally adopts and formulates economies of scale for gaining cost advantages over its competitors. Wal-Mart has designed its products and services in such a way that it provides the customers to save money and also to live a better and proper life. Wal-Mart mainly consist of selling the products and merchandise such as by ma il, store or through online. Wal-Mart allowed the company to achieve an efficient and large scale supply chain; it has its own low cost brands such as the great value. Wal-Mart has designed a unique cost structure which allows and facilitates Wal-Mart to charge low and fewer prices from its customers and achieving high and effective competitive advantages. Wal-Mart has adopted a strategy by charging a low price and providing a good quality of products. Wal-Mart generally uses the aggregate forecast for investigating and monitoring the trends of customer purchase for each and every store. Wal-Mart is capable of maintaining inventory at a lower level and meeting the demand of the customer. The decrease or reduction in the level of inventory will lead to the decrease in the floor plan and lowering the expense of interest and also lowering the cost of carrying and providing a wide diversity of products that is displayed on the shelves of the store that is

The Role of New Media Technologies in the Promotion Research Proposal

The Role of New Media Technologies in the Promotion - Research Proposal Example It is the evolutionary break between the world before the internet and the world that has emerged since its proliferation. The way in which humans now communicate has had an elementary shift. Communication is accomplished through writing, verbalizing or through interpretation of imagery. Communication is codified with signals that indicate the context for the content. The impersonal nature of internet communication has been compensated for by the development of social languages that are in many ways kinder and friendlier than in previous forms of more formal communication. Therefore, the nature of how emotion is indicated in written language has become symbolized through pictorials, shortened references such as lol, meaning laugh out loud, and the use of capital letters or small letters. Furthermore, because of the heavy use of advertising, the way in which movement of digital imagery and impact of color usage has been defined has changed elements of the way in which humans respond t o what they see (Lievrouw and Livingstone 2006, p. 37).  It is the evolutionary break between the world before the internet and the world that has emerged since its proliferation. The way in which humans now communicate has had an elementary shift. Communication is accomplished through writing, verbalizing or through interpretation of imagery. Communication is codified with signals that indicate the context for the content. The impersonal nature of internet communication has been compensated for by the development of social languages that are in many ways kinder and friendlier than in previous forms of more formal communication. Therefore, the nature of how emotion is indicated in written language has become symbolized through pictorials, shortened references such as lol, meaning laugh out loud, and the use of capital letters or small letters. Furthermore, because of the heavy use of advertising, the way in which movement of digital imagery and impact of color usage has been defin ed has changed elements of the way in which humans respond to what they see (Lievrouw and Livingstone 2006, p. 37).   The use of a window display is the first step of VM (visual marketing). In creating a window that has an allure to the shopper, the shop is creating a marketing dialogue with the potential buyer. The window, through the use of the media of interior design, art, and visual communication, sustains a communication with the consumer in providing information about seasonal changes and the point of view of the collection within the store. The use of strategic communication addresses the brand of the store while the tactical communication is defined by the changes of seasons as interpreted by the collection and the promotions that are time specific (Bhalla, Swati, and Anuraag 2010, p. 145). Through the use of a well-designed window, a shop can help a shopper understand what to expect once inside the door as well as attract them into the outlet.  

Greenville Jenkins Essay Example | Topics and Well Written Essays - 2750 words

Greenville Jenkins - Essay Example In the Marshalls case, Grenville Jenkins is discriminated against as the member of the Sustainability team because he ought to rectify where he sees excessive spending by the company officials. This is supposed to help in the cost cutting measures of the company. Instead of listening and acting to his claims, the top management ignores him which makes him feel discriminated against. The board of the directors dismisses his allegations instead of seeing into his case by finding relevant measures to counter what he says. Jenkins is frustrated because the law on discrimination of employees does not apply in this case. If were operational, someone could have listened to his allegations and at least put some efforts in rectifying the excesses in the company. As a sustainability member in the company, Jenkins has the right authority to comment about such cases as those of extravagance (EEOC 2009, 1). Maureen Gibson Maureen Gibson, who is the sales representative, is acting against the conf ines of the company regulations. She has turned the working place to a Christian conversion center and does not heed to the instruction. She wears a crucifix on the uniform which against the rules of the company. Even if the law of discrimination suggests that no employ need to be discriminated against her beliefs, Maureen is abusing the opportunity she has been given to the company. When she is warned not t use the company as a preaching ground, she threatens to take legal action, which is an, overreaction. She is supposed to be answerable because of breaking the policies set to enhance equality in the company because she is a distraction to the employees in the company by preaching to them at the wrong place and time (EEOC 2009, 1). The company policy that denies wearing of jewelry on the uniform will counter the case she wants to file for the company. She is defiant and misuses the freedom in the company. She has been performing non business activities in the company premise by m aking the employees uncomfortable. This is against the rules of the company which she chose not to respect. When Maureen is approached by the line manager, she says that she is being denied her rights but, in actual sense she is working out her rights in the wrong place. She is supposed to hearken unto the rules stipulated by the company before taking a step to sue the company. No one is against her work but, the line manager is against her evangelism which affects the comfort of the other workers. The law should also be used to address the case in which the line manager was told about the Maureen’s behavior but ignored. The law should be used to sensitize the company managers and board of directors about the consequence of discrimination (EEOC 2009, 1). Gary Gary who is the primary career of his disabled son needs to be allowed to have flexible working arrangement because he needs to attend to his son needs. Denying Gary that opportunity is as well as discriminating against physical disability. This should be termed as open discrimination be cause the company is in a position to organize a flexible arrangement for Gary to be of use to his disabled son. The company representatives are answerable to the law on discrimination in the company where there is a need to respond to the requests of the company. The company top management who are in the jurisdiction of planning favorable moments for Gary to work

Impact of the Institute of Medicine on Nursing Practice Essay Example for Free

Impact of the Institute of Medicine on Nursing Practice Essay Impact of the Institute of Medicine on Nursing Practice, Education and Leadership The Institute of Medicine of the National Academics in Conjunction with the Robert Wood Johnson Foundation launched a campaign to provide solutions in response to the need for evaluating and alteration of the nursing profession. Future needs of our growing population from diverse cultures and demographics dictate the need for registered nurses to adapt and transform in response to advances in health care. This is done by promoting health with most favorable, efficient patient outcomes centered on patient care. The limitation of nursing practices today prevents nurses from effectively responding to the continuously evolving, rapidly changing, health care system which compromises patient safety and optimal outcomes. The IOM and RWJF determined four key messages in their discussions. Nurses should practice to their full potential regarding education and training. Higher levels of education and training should be attained through an improved and seamless academic program. Nurses should play an important role along with medical doctors and other health care professionals in reforming health care. Health care informatics and data collection need improvement to facilitate development of policy and efficient workforce planning. These suggested reforms will certainly impact nursing education, nursing practice, and the nurse’s role as a leader ( IOM, 2011). The foundation of the IOM’s report is to restructure nursing roles to become more efficient, cost effective, and adaptable in response to the growing population and technological advances seen in health care. Education is the key to preparing nurses for the new roles and responsibilities they will encounter. The expanded roles and expectations of the nurse call for educational reform as well. Incorporation of competencies at the educational level include leadership, basic health policy, evidence based care, quality improvement, and systems thinking ( IOM, 2011). The goal of the IOM is to increase the  number of nurses with Bachelors Degrees to eighty percent by the year 2020. Some bariers to this goal are as follows. There is a shortage of faculty, placement for students to perform clinical duties is limited, lack of competent programs to prepare nurses for higher degrees and technological advaces in patient care, and lack of workforce planning. Workforce planning is the competence of an organization to meet emerging needs. Educational institutions are not meeting these needs due to cost and qualified fculty (Wikipedia, 2014). As a result clinical experience is imperitive for fulfilling educational needs. The advent of the Affordable Care Act of 2010 endorses a shift from treatment of patients in an acute care setting to focusing on management and prevention of chronic illness. There is evidence based practice to suggest a more holistic approach which involving patient and family centerd care is more effective in treating patients rather than the hospital or healthcare model (Holmes, 2011). Due to this new model the IOM encourages nurses to advance education to the fullest extent, continue and maintain education to develop new competencies, and reform nursing school curriculum to meet these new patient care delivery models (Holmes, 2011). The IOM suggests that it is imperitive that nurses are able to practice to the full extent of their education and training ( IOM, 2011). As the population grows, physicians will not be able to perform at a competent level and provide complete patient care without a substantial number of nurses. Reliance on nurses is necessary to reform the health care system. Barriers such as regultatory restrictions regarding scope of practice, professional resistance by physicians, and insurance company reimbursment pactices hinder RNâ⠂¬â„¢s and Advanced Practice Nurse’s from practicing to the full extent of their education and compromise patient outcomes (Richard Ridge, 2011). Autonomy is an issue in some states regarding APN’s role. Some states require physician oversight to diagnose, treat, prescribe, or make referrals. Compensation for services is also an concern. Independent insurance providers, Medicaid, and Medicare compensate APN’s at reduced rates or not at all and may not cover prescribed prescriptions unless a physician signs off. Professional resistance is also an problem. The Scope of Practice Partnership lobbies against state expansion of the APN’s role stating they lack medical education, clinical knowledge and cognitive and technical skills which are acquired only in medical school ( IOM, 2011). These restrictions make it difficult to meet the demands of patient care. Outdated insurance practices also pose an obstacle by restricting insurance reimbursement to APN’s. Some recommendations to remove these barriers include conforming scope of practice regulations from state to a national level. Enlighten medical doctors on the future of health care and the need for autonomous APN’s. Providing information about successful patient outcomes as well as the decrease in hospital readmissions may sway the opinion of doctors regarding APN practice. Include Medicare and private insurance coverage of APN’s. Refer to evidence based practices to justify coverage. In order to institute IOM’s reform it is imperative the role of the nurse also transition into that of a leader. The development of leadership skills should be instilled at every level of nursing education and clinical mileu. The educational curriculum needs to incorproate theory and business practices, exposure to political dynamics, and management of multifocal relationships to ensure competency in high level collaborative skills (O’Grady, 2011). We will be responsible for assessing and implementing change in patient centered care systems which requires full partnership with other disciplines to reform policy. It is time for nurses to shape policy rather than conforming to it. As the population grows, and demographics shift to include a vast number of geriatric patients, the need for health care reform is imperative to provide optimal patient care. The IOM’s report recognizes the integral role nurses play in our healthcare system. The IOM suggests changes in areas such as education, leadership, and scope of practice to safegaurd the future of healthcare. Implementing these suggestions will transform the role of the nurse into a competent leader who is responsible for health policy change, and an educator to patients, family, and community. It is time we take responsibility for change rather than accept it for what it is. References Holmes, A. M. (2011, April). Future of nursing special: Transforming education. Nursing Management, 42. 34-38. Retrieved October 16, 2014, from Lippincott Nursing Center: http://www.nursingcenter.com/lnc/pdfjournal?AID=1150962an=00006247-201104000-00008Journal_ID=Issue_ID= IOM (Institute of Medicine). (2011, October 05). The future of nursing: Leading change, advancing health. Retrieved from http://iom.edu/Reports/2010/The-Future-of-Nursing-Leading-Change-Advancing-Health.aspx OGrady T. P. (May, 2011). Future of nursing special: Leadership at all levels. Nursing Management,42. 32-37. Retrieved October 19, 2014, from Lippincott Nursing Center: http://www.nursingcenter.com/lnc/journalarticle?Article_ID=1163290 Ridge, R. (2011, June). Future of nursing special: Practicing to potential. Nursing Management, 42.32-37. Retrieved October 16, 2014, from Lippincott Nursing Center: http://www.nursingcenter.com/lnc/pdfjournal?AID=1176058an=00006247-201106000-00008Journal_ID=Issue_ID= Wikipedia, The Free Encyclopedia. (2014, September 27). Retrieved October 19, 2014, from Workforce planning: http://en.wikipedia.org/w/index.php?title=Workforce_planningoldid=627275816